This June, we completed the rollout of the new outdoor digital signage across the entire BSM Car Parks Network, with the installation of around seventy units. This project marks a significant step forward in transforming our presence in public spaces and consolidating the new visual identity of BSM Car Parks.
The new signs, based on highly efficient LED technology with strong visual impact, make our car parks highly recognisable landmarks throughout the city. Their enhanced visibility enables immediate identification both during the day and at night, reinforcing the role of BSM Car Parks as a benchmark parking network in the city.
This rollout not only modernises our external signage infrastructure but also unifies and strengthens the new image of BSM Car Parks. Through a refreshed, modern and consistent design, we are enhancing brand recognition and ensuring a cohesive visual experience across all locations within the Network.
At the same time, the new signage helps improve the user experience by providing clear and immediate information on car park occupancy. The greater visual power of LED technology allows users to see occupancy levels at a glance and easily identify the location of a BSM car park.
We continue to advance the transformation of the BSM Car Parks Network towards a more innovative and citizen-focused model, improving the experience of users and reinforcing the role of BSM Car Parks as a key player in the city’s mobility ecosystem.